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Lunch Meetings: 5 Reasons They Work
One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking...
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How Smart Companies Use PR to Get the Word Out
English: WRAL-TV reporter Adam Owens in Chapel Hill, NC. (Photo credit: Wikipedia) It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is...
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Project a Successful Image: 7 Ways
In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business....
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Should You Be Anti-Valentine’s?
It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to...
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3 Words That Create Instant Credibility
A lot of the work I do with my clients around branding and marketing themselves is around authenticity and transparency. I often talk about how attractive it is when you, the small business owner is up...
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5 Signs That You Are Living In The Dark Ages
I’ve been having lots of short phone chats with people I meet while networking, on social media or with people who’ve been e-introduced to me. In some cases, I have to really shake my head at the...
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Report: Whos Using Social Networks
If you beat yourself up about not being social media savvy, you can stop. It looks like most social media tools listed below are still very fringe (ranging between 13-16% of all internet users with the...
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Listen To My ‘Gentle Marketing’ Radio Interview
Are you a shy marketer? Do you hate in-your-face-marketing? Don’t you think it’s 100% better to have clients be attracted to YOU? I believe so strongly in this topic that I wrote a book on it (coming...
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6 Ways to Track Your Competitions Marketing Strategy
I don’t really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can’t help it. We have NO real competition. Of course, in order to...
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The Best Marketing Advice You’re Forgetting to Follow
I loved this article in the Entrepreneur Magazine by Colleen DeBaise about good marketing advice that we’ve just plumb forgotten! I am constantly remembering really basic things I knew to succeed in my...
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Does this make me a tease? You be the judge!
A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you...
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Are You Jumping In To Your Marketing?
I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber’s chairs in an abandoned hair salon, dusty stones lined along a chiropractic...
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Business Not Growing? Take a Look at Your Calendar
Busy is the new black. We are almost hilariously competing with each other for how much busier we are compared to the next gal. Last time I looked though, busy certainly didn’t translate into leads or...
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How to Engage Customers on a Dime
One of the biggest fears for small businesses around marketing is that it’s expensive. As a no-nonsense marketing coach, I often tell my clients that this just ain’t so. You truly can engage your...
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Is Your Web Presence Getting You More Customers?
You think you’re a hot shot online? Think again, in Abigail Tracy ’s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the...
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Are You Letting Your Competitors Decide Your Marketing?
Nothing in the world gets me as fired up as small businesses doing something to market their business because they’ve seen their competitors doing it. It happens so often that it’s like some deeply...
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Is Comfort The #1 Enemy Of Your Success?
Last night, I watched the amazing Ewomen network founder Sandra Yancey speak at our chapter event and when she said that ‘comfort is the #1 enemy of success’, it was as if a shot was fired off in my...
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The Absolute Fastest Way To Find WHERE Your Ideal Clients Hang Out (VIDEO)
Hi, this is Chala Dincoy from Coachtactics.com your no-nonsense marketing coach who gives your small business a booster shot in the arm. In this video, I’m going to address THE most asked question I...
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How Joan Rivers Can Help Your Biz
The late great comedian Joan Rivers once said “I succeeded by saying what everyone else is thinking.” As a small business growth coach, I have to ask…what if you could succeed by saying what everyone...
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Why I Give Everything Away For Free
I can’t stop talking about this man. (no, not the Godfather!) Last week, when I heard marketing legend Gary Vee saying that he believed in giving everything he knew away for FREE to anyone and everyone...
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